When you are frustrated or confused in your job search, you may often be asking yourself the question, “What do they (potential employers) really want? Throwing up your hands or shaking your head in wonderment is a brief release, but the nagging question remains.
Well, there may be a partial answer to your question. In a National Survey of Business and Non-Profit Leaders by the Association of American Colleges & Universities (AAC&U):
* Nearly all those [business and non-profit leaders] surveyed (93 percent) say that “a demonstrated capacity to think critically, communicate clearly, and solve complex problems is more important than [a candidate’s] undergraduate major.”
* More than 9 in 10 of those surveyed say it is important that those they hire demonstrate ethical judgment and integrity; intercultural skills; and the capacity for continued new learning.
* More than 75% of employers say they want more emphasis on 5 key areas including: critical thinking, complex problem-solving, written and oral communication, and applied knowledge in real-world settings.
So, the overwhelming focus by the employers surveyed is on these key skills: critical thinking (such as analysis and evaluation), problem-solving, written and oral communication, and applied knowledge with intercultural skills, continued new learning, and ethical judgment and integrity thrown in for good measure.
Have you, as a job seeker or an employee interested in career advancement, shown proof ('a demonstrated capacity…’) that you have delivered results based on at least some, if not all, of these soft skills?
Does that proof abound in your branded career communications (resume, bio, CV, cover letters, LinkedIn Profile, social media profiles, web portfolios, and more)?