Career confusion and indecision, often resulting in career apathy, seem to be common for many people. Yet finding a career direction or focus is remarkably simple...it's really all about YOU.
What makes you unique - what's your "brand"? What are your motivated skills, interests and passions, values and goals, non-negotiable needs, and personality type? All of these are components in exploring what YOU are about and how that can "sync up" with some pretty exciting career choices.
Career assessments are one tool to assist in uncovering these clues about ourselves. They can be formal assessments (such as the Myers-Briggs Type Indicator or Strong Interest Inventory), informal (such as subjective self-reports and homework questions, or creative writing, journaling or art), and even 360-degree assessments (such as the REACH 360 feedback instrument) that allow us to glimpse how others "see" us.
William Arruda, Personal Branding Guru and pioneer of 360Reach (the leading personal branding assessment), says, "Personal branding is a revolution in the way we manage our careers or businesses. It means identifying and communicating what makes you unique, relevant and compelling so that you can reach your goals."
Yes, this is all work - knowing what makes you unique and establishing your brand identity is the first step in leveraging YOU into the career of your dreams. Isn't that worth breaking a sweat for?
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