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    This blog is for anyone interested in advancing their career or business using the power of career assessments to uncover and communicate their personal brand with unerring impact. It is written for all my past and future clients, in the hope that no one has to work at a job that is boring, demeaning, or that they simply can't stand. We will explore together all the aspects of what can make a career or business outrageously successful AND bring personal fulfillment. A tall order? You bet, but we need to begin the discussion sometime, so why not now.

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Are You a LinkedIn LION in Preacher's Clothing?

OnlinkedinLinkedIn has fast gained popularity as one of the top business networking / social networking sites. But it has also attracted hot debate. Check out Jason Alba's recent post "I Use LinkedIn...But Don't Preach to Me" for insights into the impact of "preaching" your position, whether you are a LION (LinkedIn Open Networker) or not.

As a LinkedIn user, my eyes were opened to the value of LinkedIn after reading Jason's new book "I'm on LinkedIn...Now What?" For quite some time, I had been operating without a parachute on this high-flying business connections' site. With the help of Jason's new book I learned there is so much more to LinkedIn than the basics, and I have been putting his sage advice for online visibility and credibility into action.

Beyond providing a step-by-step how-to manual for setting up your LinkedIn account, or in my case improving my account, Jason reveals the practical aspects of making LinkedIn work for you. From jobs and hiring, searching, recommendations, and understanding degrees of separation to LinkedIn Groups and LinkedIn answers, there is a wealth of tips and suggestions on how to maximize your LinkedIn experience.

The last section in "I'm on LinkedIn" explores personal branding and its relevance to LinkedIn, netiquette and shady practices to avoid (like toll-boothing and fishing), and finishes with complementary tools and resources. WOW! What a treasure chest of information!

Jason (of JibberJobber.com fame) makes the point in his book that LinkedIn is all about the value it can create for its users - and that depends a lot on the individual user. I would add that, after reading this book, potential and current LinkedIn users will discover how much richer their LinkedIn experience can be and how it can prove to be an invaluable tool in their business or career growth. Go to the "I'm On LinkedIn Now What?" Blog for even more on this topic.

Posted by Susan Guarneri on October 03, 2007 at 04:35 PM in Smart Job Search |

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Comments

Steven Burda, MBA

I'm on lunch-break. Great post regarding Linkedin & LIONs. Thank you.


Steven Burda, MBA
http://www.linkedin.com/in/burda
invite e-mail: burda.mba[at]gmail.com

Posted by: Steven Burda, MBA | January 24, 2008 at 11:59 AM

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