Scott Ginsberg, The Nametag Guy and creator of NametagTV, suggests in How to Fully Integrate Your Humanity into Your Passion that we stop being robots and explore 5 practices to reveal our human-ness to our customers and employees. The practice that grabbed my attention was #3 “Pepper in ordinariness”. While it may seem contradictory to personal branding (and yes, Scott asserts that “uniqueness is what draws people’s attention”), it is also true that we need to convey our REALness and be relatable.
Scott threw out THE TEST of this concept; I call it the Purse Test. This is where you take everything out of your purse (or bag or wallet), lay it out on a table, take a photo of the contents, and then publish the photo on your website. Well Scott, I am always up for a fun challenge, so I have posted the photo of my purse’s contents. As the Career Assessment Goddess in the beautiful Northwoods of Wisconsin, the pic clearly demonstrates aspects of my real self. My personal brand attributes include creative, colorful, quirky, and helpful.
Now for THE QUESTION per Scott: How well do you merge ordinariness with remarkability? I would add, how well does your ordinariness express your personal brand?
For more of Scott Ginsberg, author of 8 books and quoted as the authority on approachability by The Wall Street Journal, check out the February 2009 Reach Branding Club Interview Series on Thursday, February 26 at 12 noon EST. Scott will be interviewed by William Arruda, personal branding guru, founder of Reach Communications and co-founder of the Reach Branding Club on “Stick Yourself Out There: Get Noticed, Get Remembered and Get Business”.
Whether you are a business owner, a job seeker, or settled nicely into your current job, call in early to get your “seat” for this teleseminar. Scott will be discussing his take on approachability, making the mundane memorable, the secrets of networking, and how writing and blogging can help with personal branding. With more than 3, 035 days of nametag wearing to his credit, Scott has been inducted into Ripley’s Believe It or Not! Hall of Fame. Now THAT is memorable!