
To be effective in your job search, your personal brand needs to be clear, consistent, and constant. Does your image and behavior, both online and offline, line up with the attributes and strengths of your personal brand? Read Part 1 of my article “
Personal Branding – Is Your Image Really You?” in the most recent issue of the
bizMe newsletter. Then take the short job-search quiz to evaluate your job search behaviors and the effect they may have on the perception of your brand.
Color, images, and content in your job search self-marketing messages also play an important role in how your personal brand is viewed. To jumpstart the development of your image to align with your personal brand, view
William Arruda’s Commercial Break which analyzes how 10 different TV ads relate to personal branding.
What does your job search image say about you and your brand?
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