With the proliferation of blogs and social networking, many job seekers have begun to wonder about whether to include relevant links to these sites in their resumes. These links could include LinkedIn Profiles, profiles on Facebook, MySpace, Plaxo, Ning, Zoominfo, or Ziggs, or even a link to a blog. Certainly the number of places where a person can be "found" online is multiplying daily! And we know employers are using these social networking profiles and blogs to search and "qualify" job search candidates (see Online Identity Management and Job Search).
What prompted this post is a question from an employed job seeker in Information Technology who writes a "work-related" blog. He felt his blog link should be on his resume, but was confused about where to place it. The straight-forward answer is where it will most easily be seen: at the top of your resume with the rest of your contact information.
But the bigger question is this: is your blog content and image aligned and positively adding to your personal brand and your brand message? Will it pass scrutiny for 1) not being objectionable or giving away confidential employer/company information, 2) establish you as a thought leader in your industry and as a "giver" who shares resources and information, and 3) contain recent content and consistent updating with new blog posts?
If you can say "yes" to the questions above, your blog could ideally differentiate you from your competitors in the job market and highlight your unique value to the employer. In other words, simply writing a blog or a LI Profile is not enough. Gaining visibility by providing a link on your resume or by being "found" online is the first step; delivering your compelling personal branding message is the critical closer.