When you graduated from college (high school, grade school), the value of your knowledge learned in those institutions began to depreciate, much like a new car depreciates in value the moment you drive it off the automobile sales lot. The difference is that you can continually update and renew your knowledge to make it even more valuable!
This is particularly critical to your career and your job search. After all, what employer is interested in “buying” (hiring someone with only) old knowledge? Yes, skills growth via work experiences and accomplishments do matter. But, to be a highly sought-after candidate, you need to combine that hands-on experience with the latest industry knowledge and job-function training and certifications.
Similarly, why should you settle for old job-search knowledge? Instead, stay current with best practices for career management. Fortunately, that knowledge abounds…and at a cost you can afford, since much of it can be found through your public library or via low-cost online / hard copy books, webinars, and teleseminars.
Here is my Best-Pick Career Management Books for 2010 (some of these were published earlier, but may have new editions or else have become staples in my job-search library):
Do More Great Work – Michael Bungay Stanier
StrengthsFinder 2.0 – Tom Rath
The Job-Loss Recovery Program Guide – Dr. Lynn Joseph
Career Distinction: Stand Out By Building Your Brand – William Arruda & Kirsten Dixson
Job Search Bloopers – Laura DeCarlo & Susan Guarneri
Guerrilla Marketing for a Bulletproof Career – Jay Conrad Levinson & Andrew Neitlich
Job Search Magic – Susan Britton Whitcomb
Never Get a Real Job – Scott Gerber
I’m on LinkedIn, Now What? – Jason Alba
Understanding, Leveraging & Maximizing LinkedIn – Neal Schaffer
The Twitter Job Search Guide – Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib
Do It Right: The New Book of Business Etiquette – Valerie Sokolosky
Get-It-Done Guy’s 9 Steps to Work Less and Do More – Stever Robbins