The digital world of job search is becoming more fascinating by the day. With the advent of Smartphones, iPhones, Androids and the like, more and more recruiters and hiring managers are accessing candidates and researching for likely prospects via these devices.
As I discussed previously in Super-size Your Job Search: QR Codes, these technology advances need to be factored into your job search. Make it easy for potential employers to find you. And make it easy for them to make the initial decision to take a further look at you (versus the hordes of other candidates) because you chose to use modern technology.
That is where QR codes come in. They allow hiring managers to see that you are up-to-date (as in “not an old fogey”). And with one click of their Smartphone camera or iPad app, they can immediately go to the content you want them to see.
Now that could be as basic as your online resume. But since you have grabbed their eyeballs, why not kick it up a notch? Direct them to your web portfolio, perhaps at VisualCV.com, your custom Top 5 Google search results at your Vizibility.com account, or your fully completed LinkedIn Profile (no bare-bones LI Profile please!)
To really tip the scale in your favor, why not produce a professional video relating your key value to the employer and your unique personal brand? Then create a QR code to point intrigued employers to that video. Voilá! You have now outstripped your competition by miles!
For example, here is the QR code for my VideoBIO.
If you prefer, the URL is http://www.videobio.com/susanguarneri
Note: If you are interested in a high-quality video, contact me. As a Certified VideoBIO Producer, I can assist you with uncovering your personal brand and developing a concise script to convey your main points. We partner with VideoBIO to ensure your video is top-notch quality and expresses your authentic personal brand and compelling value.
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