Do you have a compelling story that exemplifies your personal brand? Is it interesting? Does it demonstrate any of your brand attributes or the high-ROI value you can bring to your target audience or potential employers?
If not, you may be one of many individuals who exhibit bare-bones LinkedIn Profiles and lackluster resumes and bios. Incorporating story-telling with your personal branding characteristics and strengths is the essential piece in conveying what makes you distinct from other applicants.
In her book, Storytelling about Your Brand Online and Offline, Bernadette Martin addresses how to make the marriage of storytelling and personal branding work. Whether you are an executive, consultant, entrepreneur, mid-level professional, or student, you will want to learn how to create emotional ties to your audience via an intriguing story.
On Thursday, April 14, 2011, Bernadette Martin will be interviewed by William Arruda, founder of Reach Personal Branding. This one-hour interview will be conducted live with the opportunity to ask questions at the end. It will also be recorded.
Bernadette will be joined on the call by two of her book contributors: Megan Fitzgerald, the Expat Career Coach, and Sue Brettell, Personal Branding Designer and Copywriter.
Note: Bernadette invited me to contribute a large segment of the chapter in her book on career assessments as tools to uncover and express your personal brand. I am delighted to recommend both this interview and her book.