Question: What do employers absolutely need to see in your resume to persuade them to consider interviewing you?
Answer: Bottom-line ROI value you can bring to the organization. Then it becomes much easier to determine the payoff in investing in you versus other job-seekers (your competition).
For employers, bottom-line ROI value revolves around making money or saving money.
Making money (revenue generation) can be shown in many ways, such as:
- Producing direct sales of products and/or services
- Improving customer service, which leads to increased customer retention (sales) and referrals (sales)
- Enhancing market position by “owning” a niche or geographic territory, creating compelling marketing copy online and offline, strategically leveraging social media to reach new target markets, and more
- Engineering and rolling out a unique, competitive new product or service.
Saving money (cost reductions and cost savings) can be attained via methods such as:
- Streamlining and/or automating processes to capture money-saving efficiencies
- Reducing overhead via new approaches including online member / customer newsletters versus printing (and mailing) newsletters
- Training team members in cost-saving best practices
- Negotiating favorable vendor and supplier contracts
Demonstrating your value to the potential employer in your resume is essential. The proof of that value is most easily conveyed via quantified accomplishments and a prominent Brand Value Proposition (personal brand statement) located in the top quarter of the first page of your resume. Here’s an example:
Operations Director - Transportation and Logistics
~ Champion of Cost Savings Without Sacrificing Quality ~
Cost Reductions: Cut costs by $10M+ over most recent 10 years via continuous process improvements, while delivering high-quality business solutions.
Showing Value is the fourth key to an interview-winning resume. Value takes you out of the category of a potential risky job applicant to a must-have employee on any hiring manager’s team!
Previous posts have discussed the first three keys for a resume with FLAVOR.