What have you done to ramp up your job search to meet the surge in social recruiting?
In my blog post Social Recruiting Grows – Are You Ready? in July 2012, I referenced statistics gleaned from Jobvite’s Social Recruiting Survey 2012 of recruiters. Those stats clearly showed that recruiting via social media and social networks has jumped from 82% to 93% of recruiters (internal recruiters within companies and external recruiters). That’s nearly all of them!Are you conducting your job search to take advantage of this important trend? If not, you may want to reconsider. According to the recently released Jobvite Social Job Seeker Survey 2012:
- 75% of the American workforce is comprised of job seekers, up from 69% in 2011. These include both active job seekers, as well as the employed who say they are open to a job change. That’s a hefty amount of competition for jobs!
- 61% of job seekers say finding a job’s gotten harder in the past year. Obviously, there are many variables involved in seeking employment. But, could one of the critical factors be that job seekers are not using important social networking/social media methods?
- 40% of job seekers credit a referral from professional/personal contacts OR an online social network for directly leading to their current job. Interestingly, the biggest percentage of recruiters (52%) said (in the Social Recruiting Survey 2012) that the highest-rated candidates come from referrals. Actively engaging in social networking means you can build your referrals. That increases the likelihood of not only appearing on a recruiter’s radar screen, but also being considered a high-quality candidate.
- 88% of all job seekers have at least one social networking profile; 64% have two profiles, and 44% have three. The three mentioned most are Facebook (85%), Twitter (51%), and LinkedIn (44%). Referring back to the Social Recruiting Survey 2012, 86% of recruiters said they are likely to look at social profiles when reviewing candidates. But here’s the kicker: 89% of recruiters have hired through LinkedIn vs. 26% via Facebook and 15% via Twitter.
In a nutshell: there is heavy competition for jobs. The majority of job seekers have one to two social networking profiles (Facebook tops as the most-used social network).
But while recruiters are overwhelmingly (89%) hiring via LinkedIn, it is the least-used social network (of the top three) by job seekers. This is a golden opportunity for you - the astute job seeker – to outshine your competition by having a powerfully branded, keyword-rich LinkedIn Profile. Go for it!