Video interviewing via Skype has increasingly become the preferred mode for an employer or recruiter to vet a potential candidate. It saves time and money – that would be enough to make it a no-brainer for just about every employer! But, more importantly, it allows careful scrutinizing of the candidate’s "best-fit" characteristics for the job in a more natural setting…one where they might be more apt to show their "real’ self"!
So, how can you avoid this natural tendency to let your guard down in an interview conducted in front of your personal computer at home?
Anita Bruzzese’s post 6 Ways to Wow an Interviewer via Video sheds light on the must-have basics to come across as a candidate to be taken seriously:
- Be enthusiastic
- Dress professionally
- Check the background
- Sit tall
- Be a bit spontaneous
- Do your homework
How can you stand out from other similar candidates who have read the above list and put those tips into practice? Here are some ideas to put the "icing on the cake":
- Know your authentic personal brand. Weave your personal brand attributes and strengths into your interview answers as they relate to the prospective job. This will establish the perception you want to drive home – that you are a unique and not merely a commodity.
- Know your accomplishments. What are the results you have obtained in your past jobs that relate to this job? Learn how to convey these accomplishments concisely (less than one minute) while also emphasizing your signature personal brand.
- Know your personal brand value. What has been the overall impact of your attributes, strengths, and accomplishments for your previous employers? This impact statement goes to the heart of what all employers seek – justification for the return-on-investment (ROI) of hiring you.
- Know how to appear memorable. What is your personal brand color? Be savvy and consistent is using it in both your professional attire and background. Cement a mental image of BrandYOU with your interviewer so that yours is the image that stays at the top of their mind.
- Know Skype technology intimately. Practice ahead of time. You do not want to be fumbling and apologizing to the interviewer for technical glitches that you could have avoided. What does that lack of tech skills and preparedness say about you as a candidate?
- Know how to use your time wisely. You have a limited amount of time in a Skype interview to address the interviewer’s most critical expectations...and sell them on moving you to the next round of interviews. Determine the hiring manager’s foremost, non-negotiable job requirements. There is a lot of information in a job posting or job description, but it is not all equally important. Ask questions...whatever you do, don’t guess!
- Know how to be likeable. Listen and connect with the interviewer quickly. This is not easy. We all have different personality types, including interviewers. You do not want to be eliminated simply because you appear to be lacking in interpersonal skills.