The behemoth companies of the corporate world are not as secure in their top-ranked positions in the Fortune 1000 as we may think. And the pace at which they are being toppled from those ranks is increasing. So asserts Brian Solis in What’s the Future of Business? “Over 40 percent of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.”
This is what Brian Solis calls ‘Social Darwinism’ and it has been around for decades. For example, between 1973 and 1983, the number of companies new to the Fortune 1000 was 35%, with 65% carry-over companies from the previous decade. By contrast, between the years of 2003 and 2013, the percentage of new entries is projected to rise to more than 70% with less than 30% repeats from the previous 10 years.
Do we see indications that these trends may be having an impact on highly visible Fortune companies? Here is a smattering of news within the past week:
So, how could the business trends that Brian Solis speaks about impact your career future?
1. Expecting your career to be insulated just because you are with a Fortune 500 company is tenuous at best. Career longevity is no longer company based, but instead based on how well you proactively manage your career.
2. Start-ups and mid-growth companies are moving into the Fortune 1000 ranks faster than ever before. They are the companies to consider carefully for their potential in growing your career.
3. Brian Solis emphasizes the importance of branding and social connectedness for businesses in this new age of Digital Darwinism. If these concepts are going to be so critical to business success, then why would you want to ignore them for your career success?
The future of businesses, big and small, and your career future are intertwined. They always have been. But change is accelerating on all fronts, so keeping your eye out for your career interests needs to be ongoing.
Many Americans already are doing this. The Jobvite Social Job Seeker Survey 2012 reported that 75% of all Americans, employed and unemployed, are looking for or say they are open to new jobs. Are you in that group of 3 out of 4 Americans in job-search mode?