Personal branding has a lot of buzz, but do you really know what it's about? Here is a snapshot of facts:
Fact 1: your personal brand must be authentic. It must be based in reality and not simply fanciful wishes.
Fact 2: your personal brand must be compelling. It can tip the scales in your favor - whether for a new job, promotion, or new customers.
Fact 3: your personal brand must be relevant. If you try to be all things to all people, you are no longer distinct, but instead a commodity.
Fact 4: your personal brand has both rational and emotional elements. It must appeal to both the hearts and minds of your target audience.
Fact 5: your personal brand relays your brand promise of value.
Fact 6: you already have a personal brand whether you know it or not.
Fact 7: your personal brand is known by others, but likely not by you!
If this last fact is a bit disconcerting, perhaps it is time to correct your gap of information about one of the most effective tools in your career-success arsenal - your own unique personal brand.
The 360Reach Survey, which I use extensively with my job search and career transition clients, is the first and only personal branding assessment tool with certified practitioners around the world.
Find out more in the video below. Then contact me to get started finding out the answer to the question: What is YOUR personal brand?