What does it take to build a successful business in this modern age of information overload, time crunch, and high-stakes competition? More than just ‘wishing and hoping’ for sure!
Fortunately Miriam Saltpeter and Hannah Morgan have compiled a modern-day business primer entitled Social Networking for Business Success: How to Turn Your Ideas into Income. This book goes well beyond business plans and legal structuring (it does include that!) to leverage the enormous benefits of social media in a practical, highly usable guide.
Text-messaging, videos, mobile phone apps, and social media (among many other influences) have changed how we conduct our daily lives. Social networking is all pervasive. That includes a profound impact on business, including small businesses.
Whether you are a ‘MOXIE’ with a ‘side hustle’ or a full-time entrepreneur, using social media and content marketing is no longer optional. It is imperative to the success of your business.
While this book certainly covers all the business basics, it goes ‘above and beyond’ expectations with specific strategies and tactics for your business action plan.
For example, one of my favorite chapters is on Best Social Networks for Your Business. It describes not only what content marketing is, but where to leverage that content for best results with your particular target audience.
With social networks abounding, including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and more, it can be difficult to decide where to spend your time and efforts. Well, that worry is gone! Miriam and Hannah provide questions and the rationale for you to determine what will work best for you and your business.
Another chapter that I must have re-read at least three times is called SEO for the Non-Technical. Great stuff here, such as: WordPress tips, long-tail keywords, anchor text, Google Juice, and website load speed all fully explained in common-sense language. This chapter alone is worth the price of the book!
Easy to read and containing lots of real-life examples, this book will become your go-to resource for all things related to building and nurturing your business online.
Perhaps that business is just a dream away, or perhaps your business has been around for a while but needs a ‘makeover’. Why not invest some time with this book? You do not have to do everything in it. Pick and choose the strategies and actionable steps that make the most sense for you.
If you do not want to risk getting left behind in the dust on the ‘online highway’ by your competitors, begin today!